START WITH WHY
We start every project with alignment. We work with your team to set clear, shared, quantifiable goals to guide decisions across the project.
Why? Abstract goals reduce motivation and action—people don’t move unless efforts are made redundant or the objective is specific and meaningful.
Co-creating clear, emotionally resonant goals helps provide direction and relevance across teams.
Map the As-Is Experience
We run diagnostics to map how jobs gets done today—across actors, systems, and handoffs. uncovering the cognitive barriers that block action.
Why? Tunnel vision —teams often don’t see the whole picture, especially outside their own function.
Journey mapping helps visualize value streams, workflows, and forecasts exposing hidden insights.
Behavioural Audit
We combine behavioural science with real-world evidence to uncover what's getting in the way of the target audience. These insights become the basis for behaviourally-informed design.
Why? Choice overload —too many options, tools, or decisions create paralysis and delay action.
We use the Makeit Behavioural Design framework to break down complex experiences and pinpoint root causes of inaction.
Design the To-Be Experience
We use behavioural science principles to create solutions that shift behaviour—across digital, service, and operational touchpoints.
Why? Default bias —people stick with the status quo even when change is better.
We use behavioural design and gamification to make desired actions easier, motivating, and the default state
Test & Iterate
We develop testable hypotheses and learning loops. From live pilots to A/B tests, we match the method to the challenge—learning fast and scaling what works.
Why? Fear of failure —risk aversion stalls innovation and delays rollout.
Safe-to-fail experiments reframe testing as learning, creating space for iteration and refinement.
Support The Change
We create a change playbook to embed new behaviours—covering communication, training, roles, feedback, and performance systems.
Why? Resistance and cultural inertia —without consistent reinforcement, people revert to what’s familiar.
Behavioural scaffolding creates cues, routines, and incentives that sustain new ways of working.