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The Human Insight Behind Business Transformation.

Understanding People.
Transforming Businesses.

At BCX Design, we are more than consultants; we are behavioural scientists, strategists, and designers united by a singular passion: to unlock profound human understanding and translate it into exceptional business outcomes and positive societal impact.

Our Mission: To Embed Human Understanding into the Fabric of Business.

We believe that the most successful and resilient organisations are those that deeply understand the people they serve and the people who drive their success. In an era of rapid technological advancement and complex market dynamics, the human element remains the most critical, yet often the most underleveraged, driver for growth.

Our philosophy is rooted in the rigorous application of Behavioural Science. We move beyond surface-level data to uncover the underlying motivations, biases, and decision-making processes that shape behaviour. This deep empathy, combined with strategic acumen, allows us to help you design interventions that are not only innovative but genuinely effective and human-centred.

  • Integrity & Ethics

    Upholding the highest standards in our work and its impact.

  • Insight-Driven Impact

    Focusing on solutions that deliver measurable, meaningful results.

  • Collaborative Partnership

    Working as an extension of your team to co-create success.

  • Continuous Learning & Innovation

    Staying at the forefront of Behavioural Science and design.

MEET OUR LEADERSHIP.

The Minds Driving BCX Design

David McCann, CEO

With over 15 years deeply immersed in financial services and a dedicated focus on Behavioural Science, David is a visionary leader in designing digital solutions and change management strategies that drive organisational agility and revenue growth. His data-driven approach, meticulously paired with profound behavioural insights, ensures that every design and strategy achieves measurable, impactful results.

David has spearheaded large-scale, transformative initiatives for leading organisations across North America, Europe, and Asia. A respected voice in the field, he has also shared his expertise by teaching at prominent universities in Thailand and India, shaping the next generation of behaviourally-informed leaders.

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Rupali Babu, COO

Rupali brings a powerful track record in driving digital transformation and significant social impact. Her expertise lies in applying Behavioural Science to address complex societal challenges, with a particular focus on inclusive design and gender-focused solutions that create equitable outcomes.

She has led impactful cross-cultural change initiatives globally and is a skilled trainer, having equipped diverse audiences across Asia and Europe with effective sales strategies and the tools to build high-performing remote teams within complex socio-political environments.

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Our values:
Your Success.

Our success, and yours, is built on a foundation of clear, actionable principles:

People
& Business First

Technology serves results, not the other way around.

Fast
& Transparent

Experimentation drives clarity when answers aren't obvious.

Impact-Priced

We charge for results, not time spent.

Collaborative
Innovation

Top-down vision is made successful through bottom-up effort.

Future-Ready
Culture

Capability is gained through application of new skills.

Let's Shape the Future. Together.

If you believe in the power of human understanding to drive extraordinary business outcomes, we invite you to connect with us.

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