The results we are most proud of are the ones the client did not think to ask for.
Across B2B, B2C, B2B2C, and public sector organisations in APAC, North America, and Europe. Every outcome here began with finding the problem behind the problem.
01 / 06
IntelligenceStudioGlobal UN Agency · Operations & Governance
-70%
Reduction in process time Weeks became days
The problem
Project approval cycles were running up to two months. Leadership described it as a culture problem — teams were too conservative, too slow to change.
What we found
The culture was a symptom. The approval process had been designed in ways that made cautious, slow decisions the default outcome regardless of who was making them. Sixteen distinct points where cognitive bias had been built into the system architecture.
What changed
We rebuilt the risk assessment and approval workflow, removed the structural incentives for delay, and designed an AI-assisted tool to accelerate evidence-based decisions. Standard project evaluations moved from weeks to days.
Thirty procedural bottlenecks identified. Multi-phase digital roadmap delivered for full ERP modernisation.
StrategyStudioSmart Cities Technology · B2B Sales · India / Global
-61%
Reduction in average deal cycle Pipeline volume 3× its original size
The problem
The sales cycle was running at 18 months on average. Leadership assumed the sales team needed better training or a stronger pitch.
What we found
The team was capable. A smart cities deployment involves multiple stakeholders — planners, procurement, technical leads, executive sponsors — each with different questions at different stages. The existing materials treated them as one audience. Nobody was getting what they needed when they needed it, so decisions stalled.
What changed
We rebuilt how information reached each stakeholder, aligned sales and marketing around a shared CRM with automated sequences, and redesigned coaching so learning compounded. Acquisition cost per deal dropped by 74%. Customer payback period fell from 29 months to under 10.
$640,000 freed across the pipeline. Annual revenue trajectory scaled from $2M toward $5M following the engagement.
StrategyStudioPreventative Health Venture · Product & Go-To-Market · India
$150K
ARR secured at launch Product built end-to-end from research
The problem
The venture had a DNA-based preventative health product for high-income urban consumers. Despite rising regional health risks, sustained engagement was proving very difficult to generate.
What we found
Health risk awareness alone does not change behaviour. The product needed to connect daily actions to long-term outcomes in a way that felt immediate, social, and achievable — not clinical. The go-to-market approach was treating the audience as rational actors responding to information, which is not how health behaviour works.
What changed
We ran primary research, built the brand positioning, designed the GTM strategy, created the product UX and gamification architecture, and developed the coaching programme for the clinical team. Gamified screening blended with habit tracking, social comparison, and one-to-one health coaching.
Full-stack engagement: research, brand, product, go-to-market, and capability development. Product launched ready to scale into a funding round.
StudioConsumer Marketplace · Digital Commerce · Thailand
+300%
Increase in monthly purchases Average order value up 200%
The problem
Users were arriving on the platform but not buying. They were browsing, comparing prices, and leaving. The platform was being used as a research tool, not a commerce destination.
What we found
Choice overload was causing selection paralysis at the point of decision. The experience had been designed around what the platform sold, not how their customers actually shop. Too many options, no progressive structure, no momentum toward purchase.
What changed
We built the native app and launch campaign from the ground up around how users actually browse and decide. Progressive product discovery, persona-based onboarding, AI-driven relevance, and embedded behavioural nudges to sustain buying momentum. Results within three months of launch.
The platform's commercial performance supported a significant institutional investment round following the engagement.
IntelligenceStrategyMajor Retail Bank · Workforce Transformation · North America
-80%
Reduction in first-year resignations From 60% attrition to near-zero
The problem
Six in every ten new branch advisors were leaving within their first year. Recruitment costs were high and institutional knowledge was not accumulating.
What we found
Onboarding was built around passive learning — reading assignments, compliance modules, theory. New advisors spent weeks absorbing information before they were permitted to do anything meaningful with a real client. By the time they had their first real interaction, they had neither the confidence nor the peer network to handle it.
What changed
We redesigned the training sequence so new advisors opened real accounts on Day 1, supported by live simulations, a peer mentoring community, and real-time dashboards connecting individual progress to branch benchmarks.
Total training duration reduced by 40%. Customer satisfaction scores improved by 29 points (NPS).
IntelligenceStudioGlobal Financial Institution · Digital Self-Service · Singapore
-30%
In-branch card replacements Migrated to digital self-service
The problem
Customers were still walking into branches for routine card replacements despite digital self-service tools being widely available. Branch traffic and operating costs remained stubbornly high.
What we found
The digital tools existed. The interface was the problem. The online application had been designed around internal processes, not around how a customer thinks when they need to replace a card quickly. Confusion at key decision moments was sending people back to branches.
What changed
We conducted a full behavioural audit of the digital interface, identified the specific friction points driving branch visits, and redesigned the application experience around how customers actually navigate it under real conditions.
Customer loyalty metrics improved alongside the reduction in branch traffic as the digital experience became genuinely easier to trust.
Reduction in support operating costs Across live call centre operations
The problem
Long-term subscribers felt unrecognised every time they contacted support despite years of payment history. Retention metrics were declining and support costs were rising together.
What we found
Customer behaviour data existed across multiple internal systems but was siloed. Every support interaction started from zero context. Agents had no way to surface a customer's history quickly, so the frustration subscribers felt was a direct consequence of how the internal architecture had been designed, not a training failure.
What changed
We audited interaction histories across systems, surfaced latent behaviour patterns, then deployed AI agents to deliver real-time context to live representatives during calls. Agents could finally respond as if they knew the customer. Support costs halved.
Multi-system data processing automated. Cross-sell and up-sell performance improved as representatives gained the context to have relevant conversations.
StudioPersonal Finance Fintech · User Onboarding · India
+29%
Onboarding conversion Abandonment reduced by over 30%
The problem
Users were downloading the app and starting account creation but dropping off before completing it. A large share of interested users were never converting to active accounts.
What we found
Regulatory requirements for a savings and investment account are genuinely complex — but the app was presenting them all at once. Most users were accessing it during short breaks at work. The cognitive load exceeded the time and attention they actually had available.
What changed
We broke the onboarding into micro-steps sized for the user's real context, reduced the information shown at any one point, and built automated reminders at times users themselves selected rather than times that suited the platform.
The venture was subsequently acquired in 2022, with the improved onboarding conversion contributing to the commercial case for acquisition.
IntelligenceStrategyStudioInternational Research Organisation · Operations · Global
<5 days
Target disbursement speed Down from 80+ days
The problem
Sub-grant clearances were taking up to 80 days. Disbursements were taking 34. Teams were regularly missing payment cycles entirely due to manual process failures.
What we found
End-to-end process mapping identified 30 distinct procedural bottlenecks — many of which had accumulated through years of informal workarounds rather than deliberate design. The treasury function lacked the automation and visibility to manage payment cycles reliably across a decentralised partner network.
What changed
We standardised the process architecture, built centralised KPI tracking across teams, expanded automated payment capabilities, and delivered a phased digital roadmap for full ERP modernisation.
Multi-phase digital roadmap established as the foundation for the organisation's ongoing operational transformation.
StrategyStudioCustomer Experience SaaS · International Market Entry · India
-30%
Sales onboarding costs US enterprise market penetration achieved
The problem
A customer experience software startup had a strong product but was struggling to build pipeline in the US enterprise market. Their inside sales team was capable but not converting.
What we found
The gap was not product capability. US enterprise procurement involves different stakeholder maps, evaluation criteria, and relationship norms than the markets the team knew well. The sales approach was not calibrated to how US buyers actually make technology decisions.
What changed
We built a targeted onboarding programme around US enterprise buyer demographics, decision-making structures, and product application by use case. The team's ability to qualify, develop, and close US prospects improved measurably.
International pipeline development costs reduced significantly. The company subsequently achieved successful acquisition.
StudioFaith-Based Community Organisation · Digital Operations & Engagement
3 → 1
Manual operational workflows unified into a single platform
The problem
A growing congregation with an increasingly younger, digitally native membership was struggling to maintain meaningful connection beyond the physical service. Attendance tracking, child check-ins, and donation flows were all running on manual processes that created weekly bottlenecks.
What we found
The organisation was asking its members to interrupt their physical experience with administrative friction. The digital tools available were not designed around how people actually move through a service environment. Engagement dropped wherever the friction was highest.
What changed
We mapped real-world member movement patterns within the physical space and designed an integrated platform around them. Geofenced attendance logging, automated notifications, child check-in, and mobile payment gateways — consolidated into a single experience that worked with how members were already moving.
Attendance tracking, family registration, and donation channels unified across all service touchpoints into a single integrated platform.
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Privacy Policy
Last updated: July 13, 2026
This policy describes how BCX Design Pte Ltd ("BCX Design," "we," "us," or "our") collects, uses, discloses, and protects your personal data in compliance with the Singapore Personal Data Protection Act (PDPA) 2012.
1. Collection of Personal Data
We collect personal data primarily to provide our applied behavioural science consulting services, manage client relationships, and perform general business functions.
Data collected:
Identity Data: your name, job title, and company name.
Contact Data: your email address, telephone number, mailing address, and professional social media links (e.g., LinkedIn).
Professional Data: information related to your role, specific project details, and behavioural insights necessary for the consulting services we provide.
Technical Data: IP address, browser type, device type, and usage data collected via our website's analytics tools (cookies).
Communications Data: your preferences in receiving marketing and other communications from us.
Method of collection: direct interaction (contact forms, newsletter sign-ups, proposal requests, email or phone contact), automated technology (cookies and server logs when you browse our website — you can manage or block these via your browser settings, though disabling cookies may affect your experience), and third parties (publicly available sources or mutual professional contacts).
2. Purposes for the Use of Personal Data
Service Delivery — to provide and administer our consulting services, including product design, strategy, change management, and research (Contractual Obligation).
Communication and Marketing — to respond to inquiries, send relevant content, and notify you of services of interest (Legitimate Interest, and consent where legally required).
Business Operations — to manage our relationship, process payments, and administer our business, including troubleshooting and security (Legitimate Interest).
Legal Compliance — to comply with applicable Singapore laws, regulations, and authority requests (Legal Obligation).
3. Disclosure and Sharing of Personal Data
We do not sell your personal data. We may share it with service providers (cloud hosting, email delivery, payment processing, analytics), professional advisors (lawyers, auditors, insurers), affiliates and partners on joint projects you've agreed to, and regulatory authorities where legally mandated.
4. Data Storage and Cross-Border Transfers
BCX Design operates entirely within Singapore. All personal data collected is processed and stored locally on secure systems within Singapore. We do not transfer, host, or store personal data in jurisdictions outside of Singapore.
5. Data Protection and Retention
We implement appropriate administrative, physical, and technical measures to protect personal data against unauthorized access, destruction, alteration, or disclosure. We retain data only as long as necessary for the purposes collected, or as required under Singapore law (typically 5–7 years for transactional and financial records), after which it is securely destroyed or anonymised.
6. Your Rights Under the PDPA
You have the right to request access to your personal data and how it has been used or disclosed over the past year, correction of inaccurate or incomplete data, and withdrawal of consent to its collection, use, or disclosure, subject to certain legal exceptions.
7. Contact Information
Questions about this policy or how we handle your data can be directed to our Data Protection Officer: BCX Design Pte Ltd, Email: david@bcx-design.com
8. Changes to this Policy
BCX Design reserves the right to modify this Privacy Policy to reflect updates in legal requirements or operational workflows. Changes will be posted on this page with an updated revision date.
