About BCX
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We focus our efforts on decision-making, recognizing that people make approximately 35,000 decisions daily.
Many of these decisions prevent people from reaching their goals. We design solutions that predict poor decisions and nudge toward goal attainment.
![](https://assets-global.website-files.com/65d312f9eafc7575857a95d1/65d312f9eafc7575857a9690_about.jpg)
The Team
![](https://assets-global.website-files.com/65d312f9eafc7575857a95d1/65f970d19ea8cfeb71f1e4fd_david_transparent.png)
David McCann
CEO, Co-Founder
![](https://assets-global.website-files.com/65d312f9eafc7575857a95d1/65f972fdec8f8bd456f8cfcc_rupali_transparent_banner.png)
Rupali Babu
COO, Co-Founder
Our skills and proven capabilities.
Product Design
80%
Behavioural Data Science
75%
Innovation & Change Management
90%
Research
100%
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