Hacking Human
Behaviour

Understand What Drives People. Design Experiences. Scale What Works. From Click to Culture.

Discovery

Let's explore how we can achieve your business goals, no matter your market.

Behavioural Science examines why smart people behave unpredictably. Applied Behavioural Science leverages these insights to improve communications, products, and policies.

from why to results
that matter.

Knowing why people act is just the beginning. We help you design for behaviour—unlocking growth, loyalty, and competitive edge.

Because when you understand people, you can change results.

See the Science on our Blog

Our framework helps you:

+85%

SALES GROWTH

+25%

Gross Margin

Increase Conversion
Design campaigns, and products that reduce friction, build trust, and nudge people toward action.
Boost Productivity
Streamline operations and shift team behaviours to improve efficiency, reduce costs, and lift profitability.
Unlock Innovation
Turn insight into competitive advantage by designing strategies and solutions people actually adopt and use.
Lead Change Successfully
Drive change by shaping the behaviours that make new ways of working stick.

From Behaviour
to Business Value.

We help you apply Behavioural Science where it matters most.

Product
Understand what moves your market—and design messaging that converts.
Explore Growth Strategies
Change Management
Lead with behavioural strategies that make change stick—across culture, systems, and teams.
Discover Transformation
Behavioural AI & Data Science
Design ethical, intuitive AI solutions that drive adoption and build trust.
Learn About Behavioural AI
Product & Service Design
Create human-centred experiences that deepen engagement and build loyalty.
See Our Design Approach

Case studies

Data shows how. Behavioural Science reveals why and delivers success.

See Our Work

Having The Butler (I mean the AI Agent) Do The Weekly Shopping

When Rhea discovers she can now shop for groceries through ChatGPT using new agentic protocols, her realization points to a coming shift in ecommerce — where customer loyalty will depend less on beautiful interfaces and more on **trust, data quality, and how well your brand designs for machines that buy on behalf of people.

AI Workslop

Working with GenAI creates a new problem called "Workslop"—AI-generated content that is verbose, error-prone, and lacks necessary context, forcing colleagues and asenior staff to waste time redoing the work and potentially costing companies millions in lost productivity, all while undermining the competency and trustworthiness of the employees who submit it.

THE CHALLENGE
& OPPORTUNITY WITH AI

We design AI that works with people. Observable, ethical solutions driving real business outcomes through Behavioural Science.

Discuss Your AI Vision with us

AI's Promise.
Human Reality.

Artificial Intelligence promises transformative potential, yet many AI initiatives stall, fail to deliver expected ROI, or encounter resistance during adoption. Why? Often, it's because the human element – how people perceive, trust, interact with, and are impacted by AI – is overlooked.

Traditional AI development can focus heavily on technical capabilities, neglecting the behavioural nuances crucial for success. This can lead to solutions that are technically sound but practically ineffective, confusing, or even counterproductive in real-world business environments. BCX Design addresses this by placing human behaviour at the center of AI strategy and development.

From Our
Thought Shelf

Our thinking on how Behavioural Science is shaping the future of strategy, technology, and culture.

AI Workslop

EGN Inspiration in September

Emotional Intelligence in Customer Service

Having The Butler (I mean the AI Agent) Do The Weekly Shopping

Mapping the Customer Journey

Rewriting Health Narratives in Urban India

‍Why Great Ideas Die Quietly

If we know the path you are walking, we can guide you to your goal.

Get In Touch

Privacy Policy for BCX Design Pte Ltd

‍This policy describes how BCX Design Pte Ltd ("BCX Design," "we," "us," or "our") collects, uses, discloses, and protects your personal data in compliance with the Singapore Personal Data Protection Act (PDPA) 2012.

‍1. Collection of Personal Data
‍We collect personal data primarily to provide our applied behavioral science consulting services, manage client relationships, and perform general business functions.
‍
‍Data Collected
‍We may collect the following types of personal data when you interact with us:

‍Identity Data: Your name, job title, and company name.
‍Contact Data: Your email address, telephone number, mailing address, and professional social media links (e.g., LinkedIn).
‍Professional Data: Information related to your role, specific project details, and behavioral insights necessary for the consulting services we provide.
‍Technical Data: IP address, browser type, device type, and usage data collected via our website's analytics tools (cookies).
‍Communications Data: Your preferences in receiving marketing and other communications from us.
‍
‍Method of Collection
‍We collect data through the following methods:

‍Direct Interaction: When you fill out a contact form, subscribe to our newsletter, request a proposal, or communicate with our team via email or phone.
‍Automated Technology: Through cookies and server logs when you browse our website.
‍Third Parties: From publicly available sources (e.g., company websites) or through mutual professional contacts and business partners.

‍2. Purposes for the Use of Personal DataWe use your personal data for the following purposes and rely on a valid legal basis under the PDPA for each use:

‍Service Delivery: To provide and administer our consulting services, including product design, strategy, change management, and research. This is necessary for Contractual Obligation when you engage us.

‍Communication and Marketing: To respond to your inquiries, send relevant content (like blog posts and case studies), and notify you of services we believe are of interest. This is based on Legitimate Interest (and consent, where legally required).

‍Business Operations: To manage our relationship, process necessary payments, and administer our business (including troubleshooting, data analysis, and security). This is based on our Legitimate Interest in running our business efficiently.

‍Legal Compliance: To comply with applicable laws, regulations, and requests from government authorities in Singapore. This is based on a Legal Obligation.

‍3. Disclosure and Sharing of Personal DataWe do not sell your personal data. We may share your data with the following parties when necessary to fulfill the purposes outlined above:

‍Service Providers: Third-party vendors who assist us with cloud hosting, email service delivery, payment processing, and website analytics.

‍Professional Advisors: Our lawyers, auditors, consultants, and insurers.

‍Affiliates and Partners: Our business partners involved in the delivery of a specific joint service or project you have agreed to.

‍Regulatory Authorities: Law enforcement or regulatory bodies, where legally mandated under Singapore law.

‍4. Data Protection and Your Rights

Protection of Personal Data
‍We implement appropriate administrative, physical, and technical measures to protect the personal data under our control against unauthorized access, destruction, alteration, and disclosure. We retain personal data only for as long as necessary to fulfill the purpose for which it was collected or as required by law.

‍Your RightsUnder the PDPA, you have the right to request:

‍Access: Access to your personal data held by us.

‍Correction: Correction of any inaccurate or incomplete personal data.

‍Withdrawal of Consent: Withdrawal of your consent to the collection, use, and disclosure of your personal data for any purpose, subject to certain legal exceptions.To exercise any of these rights, please contact our Data Protection Officer using the contact details below.

‍5. Contact InformationIf you have any questions about this Privacy Policy or how we handle your personal data, please contact our Data Protection Officer (DPO):

‍Company: BCX Design Pte Ltd

‍Role: Data Protection Officer (DPO) Email: david@bcx-design.com

6. Changes to this PolicyBCX Design reserves the right to modify this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date.

‍Last Updated: October 1, 2025

Hacking Human Behaviour

Understand What Drives People. Design Experiences. Scale What Works. From Click to Culture.

Knowing why people act is just the beginning. We help you design for behaviour—unlocking growth, loyalty, and competitive edge.Because when you understand people, you can change results.

Our framework helps you:

Increase Conversion

Boost Productivity

Unlock Innovation

Lead Change Successfully

We help you apply Behavioural Science where it matters most.

Product

Change Management

Behavioural AI & Data Science

Product & Service Design

Data shows how. Behavioural Science reveals why and delivers success.

Having The Butler (I mean the AI Agent) Do The Weekly Shopping

AI Workslop

We design AI that works with people. Observable, ethical solutions driving real business outcomes through Behavioural Science.

AI's Promise.Human Reality.

Our thinking on how Behavioural Science is shaping the future of strategy, technology, and culture.

AI Workslop

EGN Inspiration in September

Emotional Intelligence in Customer Service

Having The Butler (I mean the AI Agent) Do The Weekly Shopping

Mapping the Customer Journey

Rewriting Health Narratives in Urban India

‍Why Great Ideas Die Quietly

‍Why Most GenAI Pilots Stall — and How Some Succeed

‍Why Most GenAI Pilots Stall — and How Some Succeed

‍Why Great Ideas Die Quietly

Rewriting Health Narratives in Urban India

Mapping the Customer Journey

Having The Butler (I mean the AI Agent) Do The Weekly Shopping

Emotional Intelligence in Customer Service

EGN Inspiration in September

AI Workslop

‍Why Most GenAI Pilots Stall — and How Some Succeed

‍Why Great Ideas Die Quietly

Rewriting Health Narratives in Urban India

Mapping the Customer Journey

Having The Butler (I mean the AI Agent) Do The Weekly Shopping

Emotional Intelligence in Customer Service

EGN Inspiration in September

AI Workslop

If we know the path you are walking, we can guide you to your goal.

Let's Shape the Future. Together.

Privacy Policy

Let's Shape the Future. Together.

Let's Shape the Future. Together.

Hacking Human
Behaviour

Knowing why people act is just the beginning. We help you design for behaviour—unlocking growth, loyalty, and competitive edge.

Because when you understand people, you can change results.

AI's Promise.
Human Reality.